LEDVANCE reacted at short notice to the postponement of the leading trade fair Light+Bulding 2020 in Frankfurt with a virtual trade fair presence. Studio Bachmannkern, who were commissioned with the actual trade fair presentation, realised a virtual trade fair presentation based on the concept and design of the real planned stand within only five days:
In order to still be able to communicate with its worldwide customers in times of event cancellations and travel restrictions and to present the new products, LEDVANCE decided on a "digital twin" of the planned trade fair stand.
A team of five designers and architects, together with the programmers, adapted the 3D data for the virtual and interactive version. A particular challenge was the realistic representation of the many products, which had to be provided with in-depth information and integrated media.
Optimally, digital twins are already taken into account during planning and design in order to be able to exploit the virtual possibilities.
Click here for the virtual trade fair presentation: http://virtualfair.ledvance.com