Bundesdruckerei presented itself with innovative security solutions at the Hanover Industrial Trade Fair under the motto "Simply working together securely".
The digital world is changing and with it the demand for data security. This was an area of particular interest to the trade visitors at the HMI. Studio Bachmannkern developed an immersive stand concept for the presentation, which offered visitors the opportunity to experience topics ranging from document verification to confidential communication with special protection requirements directly. The aim was to break down each guiding idea into thematic focal points and to transfer them independently into the room in order to create a lasting experience.
The BrandEx jury's rationale:
"We live in a world of constant data exchange that takes place all over the world - every time. This is conceptually very well implemented at the Bundesdruckerei stand. The connection between the products and the visitors is particularly clear, which is very dynamic and focused. This is why we decided to present this project with the BrandEx Award in silver in the category Architecture Best Stand M".