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The German Design Award directly contributes to the overall commercial success. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape. The highly esteemed, international jury guarantees this. The German Design Award identifies and presents unique design trends: a competition that advances the design-oriented scene.

The trade fair appearance "Lights off - Spots on" for OSRAM Opto Semiconductors. Visitors became part of the product world and were able to experience the diversity and possibilities of the medium of light with all their senses. Impressive beams of light created exhibition areas in the center of which an inviting forum was created. It combined the individual application topics and enabled the visitors to immerse themselves in the OSRAM OS brand world with the help of VR technology and headphones.

The second award goes to the debut of Ledvance. The project with the powerful title "Black and White" consisted of the combination of two very different product areas, represented by an abstracted building with a black and a white side.
The black side presented LED lighting in a vintage look and let the visitors immerse themselves in the product world with high ceilings, brick walls and authentic big city flair.
The white side represented the "smart home" and formed the stage for the various situations in which visitors could try the products in terms of look, function and feel. With the help of iPads, they created individual scenarios and lighting scenes.