The standard work in the trade fair design world
––––The standard work in the trade fair design world
––––The fully connected "Industry 4.0" has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market - in some cases, without any digital add-ons...
This standard work once again documuents the best trade fair booths of recent years and uses powerful visuals and informative texts to identify future trends.