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The standard work in the trade fair design world


The fully connected "Industry 4.0" has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market - in some cases, without any digital add-ons...

This standard work once again documuents the best trade fair booths of recent years and uses powerful visuals and informative texts to identify future trends.