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Trade Fair Design Annual 2017/18


This anniversary edition breaks all the records: more trade fair stands, more pages, more trends. Including an interview on the future of the trade fair.

Current brand communication is increasingly moving towards real-digital narratives. The storytelling trend plays a major role in this, as well as the type of communication, in times of complete digitisation. Particularly at trade fairs, personal discussion is still the key aspect of every presentation.
With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

We are happy to announce that our projects "Lights off - Spots on!" for OSRAM Opto Semiconductors and "Black and White" for LEDVANCE are featured!