Silver at the BrandEx
Under the motto "Simply work together securely", Bundesdruckerei presented itself with innovative security solutions at the Hannover Messe Industrie.
The digital world is changing and with it the requirement for data security. This was an area of particular interest to the trade audience at the HMI. Studio Bachmannkern developed an immersive booth concept for the presentation, which gave visitors the opportunity to directly experience topics ranging from document verification to confidential communication in case of special protection needs. The goal was to break down each central idea into thematic focal points and transfer them independently into the space to create a lasting experience.
The BrandEx jury justified their award with:
"We live in a world of constant data exchange that happens all over the world - second by second. This is conceptually very well implemented on Bundesdruckerei's stand. The connection between the products and the visitors is particularly clear, and is very dynamic and focused. That's why we decided to present this project with the BrandEx Award in Silver in the Architecture Best Stand M category."