The dramaturgy took the trade fair visitors along, from the appreciative LED welcoming gesture at the main access route directly to the special “Eco-Line” area. A summary of the particularly energy-efficient new products was on display here. The visitors then promenaded through the Taste (kitchen), Wellbeing (cleaning and ventilation) and Care (washing and drying) areas. The extremely high-quality atmosphere made it possible to experience appreciation down to the smallest detail.
Tthe respective highlight products were staged in a polygonal column-like construction. In all three areas, there was a supporting abstract ‘living world’ that worked with spatial and decorative set pieces and created a spatial situation beyond the everyday trade fair.
Product walls and exhibits served as a detailed level of immersion. The product presentations were complemented by interactions. The stand design and staging skillfully played with the expectations of the trade fair visitors.