ams OSRAM Be road ready // Automechanika 2022, Frankfurt

For the first time, we looked after ams-OSRAM At Automechanika with its innovative, diverse lighting solutions and comprehensive aftermarket product portfolio for the road. As a premiere, the company also showed a range of battery charging and battery testing equipment.

Visually, we created the homogeneous environment for the lighting theme through the overall dark atmosphere. It was important for us to achieve a consistent brand experience. The communication design picked up on campaign motifs and used air- and floor space for central messages. The dynamic light strips of the key visual were not only used two-dimensionally, but as attention-grabbing 3D elements. They served both as a boundary and as a visual attractor.
The greatest challenge was the presentation of so many different products. The topics to be staged ranged from sustainable packaging to innovative LED lighting for retrofitting, lighting solutions for workshops or Battery Care.
A central element of the staging were the round exhibit tables with several levels. Thus, both the multitude of products and their features could be experienced through the integrated screens and interactions.