"SPECTRUM OF INFINITE POSSIBILITIES" was the claim made by OSRAM Opto Semiconductors at the world's leading trade fair for lighting and building technology, Light + Building. A trade fair that, due to its exhibitors, has a very high design standard. How can you not only stand out here, but also present yourself efficiently and sustainably as an innovation leader?
Studio Bachmannkern delved deep into the world of brands and was ultimately inspired by the origin of all electrical innovation. Energy. What happens when energy takes shape? "It was precisely this exciting dynamic that we wanted to make tangible and bring into a structure," says Dirk Bachmann-Kern.
The result. A fascinating sculpture that opens up new perspectives from every angle. Light and space are placed in an explorative relationship of tension, creating a dynamic that is transmitted to the visitor even from a distance.
The high-energy brand world of OSRAM Opto Semiconductors forms the foundation. The spectrum of infinite possibilities is presented here in the form of a revolving media façade. Changing, precisely fitting animations permanently immerse the stand in a new light and generate attention and curiosity. Energy strands grow out of this frame, creating a space-forming structure. A separate spatial structure is created for each OSRAM OS field of application, which focuses on the product presentation and at the same time already directs the eye to further innovations.
The energetic, powerful architectural language is also transferred to numerous interactive details, such as the QR Cubes. These reinforce the feeling of wanting to explore the stand on one's own in order to meet in the openly designed Meeting Place at the end. The centrepiece here is the central podium with adjoining bar, which can be used both as a space to recharge your batteries and as a functional presentation platform for the brand.
An exciting appearance that leaves an almost infinite spectrum of impressions and moments with every visitor.