SIMPLY WORKING TOGETHER SAFELY––––
The digital world is changing. And with it the demand for the safety of all data. A topic that particularly interests the HMI trade public - the world's leading trade fair for industry. Under the motto "Simply working together safely", Bundesdruckerei presented itself with its innovative security solutions.
We developed a stand concept, which offered intuitively the opportunity to directly experience the topics. The goal was to break down every main guiding idea and transfer it independently into an open, attracting and inviting space, thus creating a lasting experience of "Simply working together safely”.
SIMPLY Easy data exchange
Simplicity of easy data exchange is expressed by floating light stripes in the space of the booth.
Data is what connects the world and all visitors. The invisible data flow becomes apparent and recognizable by symbolic light stripes, which levitate through the space. The technology cosmos becomes visible, the data flow shines and flashes and stretches across the area of the stand. It leads the visitor into the stand and the entire world of Bundesdruckerei. Through dynamic illumination, the data seems to stream in a continuous flow above the area of the booth, generating attention without distracting the focus from the underneath presented product solutions.
WORKING TOGETHER: Collaboration with cuboids as a workstation
With their simple form, the experience-cubes provide access to defined safety innovations from all angles. They bring the core topic of Bundesdruckerei "connect & collaborate" to life. Virtual processes become visible in an analogue space and are made tangible. The playful approach of the workstations brings together visitors and experts.
SAFELY: The clip of stability
Safety and the parenthesis of stability
In the form of an immense clip, the stand creates an architectural gesture that brings data and people together in one safe and stable manner. It embraces the data flow in form of the light strips which at the same time flows through. It constitutes a strong archaic element and becomes a brand icon on the stand.
As a two-storey construction, the clip guides the guests through a staircase to the raised meeting area, which offers an extraordinary view of the stand with its gallery. In the futuristic Data-Café counters with charging stations, separated seating areas and meeting rooms invite guests to intensify their discussions.
The shared experience creates lasting experiences, conversations and memories in order to anchor Bundesdruckerei as a secure partner in the relevant set of visitors.