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Eduard Kronenberg, glasstec 2012


Communication, product presentation and modernity are the guiding principles behind this exhibition. As a leading company in the field of stamped and plastics parts, Eduard Kronenberg presented steel connectors and system solutions for the glass industry at glasstec 2012. The company wanted a contemporary appearance, which should give the trade fair visitors competence, experience and future-oriented thinking.

In addition to the integration of exhibition pieces, communication was the most important element for the stand design. According to these specifications, Bachmannkern developed an innovative exhibition appearance, presenting Eduard Kronenberg in a modern look. The striking matt black facade design symbolized the products to be presented: steel connectors.

A bright atmosphere invited visitors to enter and clearly structured, red communication platforms stood in contrast to white information areas. Glass cabinets with exhibits integrated into lounge tables and counters matched the desire for a creative product presentation, which was at the center of every conversation.

In order to demonstrate the products in practice, pull-out windows integrated into the rear walls showed the steel connectors of Eduard Kronenberg in use. By exclusively using the CI colors, as well as a clear structuring, a significant and sustainable booth was realized, so visitors were able to identify Eduard Kronenberg from afar.