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AS FAST AS YOUR BUSINESS

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At EuroShop, the leading international trade fair for retail and spatial communication, Studio Bachmannkern staged the traditional and innovative tile brand AGROB BUCHTAL under the motto "AS FAST AS YOUR BUSINESS". The focus was on the innovative dry laying system DryTile, which allows the tiles to be laid particularly quickly. The spatial idea transformed the stand into a symbolic sneaker store, where running shoes were presented on the tiles.

The tile brand AGROB BUCHTAL commissioned Studio Bachmannkern for the second time to design, plan and implement their trade fair appearance, this time at the EuroShop in Düsseldorf. The tradeshow, which takes place every three years, is the leading global trade fair for store design and furnishings and thus a central and relevant place for contact with customers, architects, planners and experts.

The focus of the 60 sqm stand in Hall 12 was on the DryTile product line. The dry installation system for ceramic tiles significantly reduces construction times and is immediately accessible. In addition, the natural materials used make it particularly sustainable.
Studio Bachmannkern staged the products in a stylized application. The entire stand had the impression of a high-quality sneaker store with running shoes, next to which the products of AGROB BUCHTAL were shown to advantage.
The long-distance effect was realized by two large tile reliefs with illustrated runners. The fair motto "AS FAST AS YOUR BUSINESS" floated in three-dimensional letters in front of the scenery.

The stand developed into a popular photo motif for the visitors. The exhibitor AGROB BUCHTAL was extremely satisfied with the response during the fair days.