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LEDVANCE VIRTUAL FAIR

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The company LEDVANCE reacted to the postponement of the leading trade fair Light+Bulding 2020 in Frankfurt at short notice with a virtual trade fair presence. Studio Bachmannkern, who were commissioned with the actual trade fair presentation, realized a virtual trade fair presentation within only five days, based on the concept and design of the real planned stand:

In order to be able to communicate with its worldwide customers in times of event cancellations and travel restrictions, LEDVANCE decided to use a "digital twin" of the originally planned booth.
A five-person team of designers and architects worked with the programmers to adapt the 3D data for the virtual and interactive version.

A particular challenge was the realistic presentation of the many products, which had to be provided with in-depth information and integrated media.

Ideally, digital twins are already taken into account in the planning and design process in order to take full advantage of the virtual possibilities.

Click here for the virtual trade fair presentation: http://virtualfair.ledvance.com