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OSRAM Opto Semiconductors, light+building 2016


At light + building OSRAM Opto Semiconductors proudly presented their current portfolio including the new developed TEN° binning feature, a world innovation by the high-tech company in the sector of semiconductor and lightning technology.

Based on the central idea “from a sharp angle into the wide space”, Bachmannkern combined a strong brand architecture with an innovative and courageous communication concept.

A massive cube, cut in asymmetrical surfaces, twisted and folded in unequal angles, created an extraordinary polygonal eye catcher for the visitors of the leading fair for lighting, electrical technology & home and building automation.

Three integrated sections: MORE EFFICIENCY, MORE QUALITY and MORE FLEXIBILITY guided the visitors into the brand space and establish the connection to the network „LED light for you.“ These creatively staged product areas provided space for dialogue and conversation and the centrally located bar with adjoining lounge invited the visitors to relax.

folded into shape


Likewise at the brand identity´s focus the SSL Competence Center generated dynamic experiences and helped to get acquainted with the OSRAM OS portfolio and to determine the right product.

Another specific focus was laid on the presentation of the TEN°-Binning feature. It is placed on the front side of the booth as a contrary element related to the cubistic details of the architecture. Circular discs detached from the ceiling and created an impressive installation equipped with two allegedly identical light sources. With the conventional 2°binning feature the lights were indicated as equal.
With the new 10°binning feature from Osram Opto Semiconductors the lights can be distinguished, because color perception within a 10 degree field is significantly better than within 2 degrees.

With its world premiere OSRAM OS sets new standards in the market for general lighting, because up to this point european guidelines allow major deviation.

The media highlight of the presentation was an LED floor with attached LED video wall. On both were movies and animations shown which were triggered by visitors contacting the pressure-sensitive surface.