With the first-ever presentation of the BrandEx Award as part of the International Festival of Brand Experience, the best agencies for brand architecture and live marketing took off towards the future. Studio Bachmannkern was at the forefront.
The team developed two groundbreaking concepts for the clients Osram Opto Semiconductors and LEDVANCE, which convinced the top-class jury of the festival.
Gold in the category ARCHITECTURE / Best Stand M was won by the trade fair presentation "The SHAPE OF ENERGY" by OsramOS. An energetic appearance that also electrified the jury:
"The energy of the shell continues noticeably and consistently inside. The tension-charged concept can be felt right down to the last joint. The structurally solved energy strand perfectly connects the individual product areas sculpturally and in terms of content. Watt Volt their more. Congratulations!"
Silver in the category ARCHITECTURE / Best Stand L was won by the project "NEW NEXT LEVEL" for the customer LEDVANCE. The multilevel stand concept scored points with the jury on many levels:
"Two-story cubes, elegant staircases and lots of orange invite to an exciting brand journey. After entering through the imposing brand gate, there are 1,300 product innovations to discover. The jury sees a lot of light and no shadow. LEDVANCE creates the "Next Level" of brand presentation and we say congratulations!"
But the two awards are by no means the end of the story. The studio was also able to secure 13th place in the newly published German Event Creative Ranking. The renowned BlachReport determines, taking into account the most important, international industry awards such as the ADC competition, the Galaxy Award, or the Cannes Lions, the most creative and pioneering agencies in the fields of live marketing and live communication.
After such a great start into the new year, we are proud, honored and highly motivated to inspire people and brands with further, new projects in 2019.