Challenge the expected

"CHALLENGE THE EXPECTED", while premium brand AEG, part of the Electrolux Group, challenges the boundaries of everyday life, we always do so in our design process for our clients, in this case for the AEG/Electrolux spatial experience on the occasion of IFA 2023 in Berlin. For those who weren't there, here's a quick time-lapse impression of the 3,000 sqm showcase