AEG-Electrolux | IFA Berlin 2024

Visionary Technology Meets Emotional Brand Experience

At IFA 2024 in Berlin, AEG-Electrolux sets new benchmarks in live communication and brand staging. The 3,000 sqm immersive brand experience seamlessly combines visionary technology with emotional spatial design.

Impactful Brand Presentation
The brand identity becomes a sensory experience. Red – AEG’s signature color – shapes the space through translucent dark red curtains, creating both structure and openness. Dramatic lighting and emotionally charged visuals intensify the atmosphere.

Dramatic Visitor Journey
The journey begins with an LED welcome gesture, leading into the “AEG Future” area, where the new kitchen line is presented as a media sculpture combining LED technology and projections.

Interactive & Multisensory
Other themed areas feature interactive product displays, presentation walls, and tasting zones where visitors experience the brand with all senses. Digital media and tactile elements deepen the connection to AEG’s innovations.

Sustainability & Technology
Alongside design and cutting-edge technology, AEG-Electrolux emphasizes its commitment to sustainability with energy-efficient products. This fusion of design, technology, and environmental responsibility makes the stand one of IFA 2024’s highlights.