AEG-Electrolux | IFA 2026

AEG × Electrolux × IFA 2026. Evolving the Experience.

For the fourth consecutive year, Studio Bachmannkern developed the IFA brand experience for AEG-Electrolux. Across almost 3,000 sqm, the established experience architecture was evolved with new product presentations, interactions and immersive moments.

Five large-scale Brand Beacons structured the AEG experience around Care, Well-Being and Taste. Connected by the Brand Sky, they created a continuous media layer and a strong spatial identity.

Inside the Beacons, products became experiences: from the Silent Room and the multisensory Dark Room to an atmospheric fabric-care installation, connectivity and live cooking.

For the first time, Electrolux also took an equally prominent role. A distinct spatial environment inspired by the brand’s Nordic design culture translated its identity into an immersive experience.

The result: two distinct brand worlds brought together in one coherent experience ecosystem – making products not just visible, but truly experienceable.