Bundesdruckerei | Hannover Messe

Simple & Secure Collaboration

The digital world is evolving, and with it the demands on data security. At HMI, the world’s leading industrial trade fair, Bundesdruckerei presents its innovative security solutions under the motto “Simple & Secure Collaboration.”

Immersive Booth Concept
Studio Bachmannkern develops a booth that allows visitors to experience topics from document verification to confidential communication firsthand. “The goal is to translate each guiding principle into thematic points and embed them independently in the space to create a lasting experience,” says Dirk Bachmann-Kern.

Simple = Easy Data Exchange
Data connects all visitors. A flow of data represented by floating light stripes guides guests into the booth and the world of Bundesdruckerei. Dynamic illumination conveys the continuous flow of data, attracting attention without distracting from the product solutions.

Secure = The Stability Clamp
An oversized clamp creates an architectural gesture that safely connects data and people. It leads via stairs to the elevated meeting area, offering extraordinary viewpoints. In the futuristic Data Café, counters, charging stations, seating areas, and meeting rooms invite intensive collaboration.

Collaboration = Cubes as Workstations
Experience cubes provide access to security innovations from all sides and bring the core theme “connect & collaborate” to life. Virtual processes become visible, and digital topics are made tangible in the physical space. Playful workstations – such as autonomous football robots or the virtual data vault – foster interaction and shared experiences.

Result
Information sharing is the focus. The immersive experience stimulates meaningful conversations, creates lasting memories, and positions Bundesdruckerei as a trusted partner among relevant visitors.