The digital world is changing. And with it the requirement for the security of its data. This was an area of particular interest to the trade audience at the HMI, the world's leading trade fair for industry. Under the motto "Simply work together securely", Bundesdruckerei presented itself with innovative security solutions.
Studio Bachmannkern developed an immersive stand concept for the presentation which gave visitors the opportunity to directly experience topics ranging from document verification to confidential communication in the case of special protection requirements. The aim was to break down each central idea into thematic focuses and transfer them independently into the space in order to create a lasting experience," says Dirk Bachmannkern.
experience," says Dirk Bachmann-Kern.
Simple = Simple Data Exchange
Data is what connects all visitors. Simple exchange has top priority in Industry 4.0. Visible from a distance, a data flow in the form of floating light strips guides visitors into the stand and the world of Bundesdruckerei. Thanks to dynamic illumination, the data seems to flow in a permanent stream over the surface of the stand, thus generating attention without distracting the focus from the product solutions.
Security = The Stability Bracket
In the form of an oversized clamp, the stand creates an architectural gesture that brings data and people together in a safe and stable way. In combination with the data flowing in, the stand welcomes its guests openly and at the same time communicates Bundesdruckerei's high quality standards. In a two-storey design, the bracket guides guests, via a staircase, to the elevated meeting area, which offers an extraordinary view of the stand with its gallery. In the futuristic data café, counters with charging stations, separate seating groups as well as meeting rooms invite guests to intensify their discussions.
Collaboration = A cube as a workstation
With their simple form, the experience cubes offer access to the security innovations from all sides. They bring the core theme "connect & collaborate" to life. Virtual processes become visible, digital topics can be experienced in analogue space. The playful approach of the workstations, such as the autonomous football robots, which present the introduction to the topic of remote maintenance shortly before the Football World Cup, or the virtual data safe, brings visitors and experts together. The joint experience creates lasting experiences, conversations and memories in order to anchor Bundesdruckerei as a secure partner in the visitors' relevant set.
The focus was on sharing information. This special experience provoked intensive conversations and lasting memories, thus anchoring Bundesdruckerei as the secure partner among relevant visitors.