Continental | IAA Frankfurt/M. 2019

Trade Fair Stand „Mobility is the Heartbeat of Life“

Continental shapes the mobility ecosystem of the future, where traffic, people, and the environment remain in balance. As a pioneer of healthy mobility, the brand presents technologies at the 2019 International Motor Show in Frankfurt that emerge from progress and innovation.
Central idea: Mobility is the heartbeat of life. Each impulse generates waves and vibrations radiating from the center of the stand – like a drop creating ripples in water.

Core – Vision Cocoon
The Vision Cocoon showcases Continental’s future vision. All innovations originate here and spread radially outward. Exhibited products align along the impulse wave, symbolizing the development of innovations.

Outer Areas & Brand Identity
The outer areas reflect Continental’s visual clarity, ensuring the brand is instantly recognizable even from a distance.

Inner Areas & Healthy Mobility
The inner zones emphasize healthy mobility: relaxation, clean air, and environmental preservation. Natural materials such as spruce wood, moss, and plants create an atmosphere conveying calm, safety, inspiration, freshness, and vitality. Visitors experience the feeling of healthy mobility firsthand.