Eduard Kronenberg | glasstec Düsseldorf 2018

Trade Fair Stand „Connected Frame“

The concept for the stand of the traditional company Eduard Kronenberg, a manufacturer of window connection elements, is inspired by urban street scenes with large window fronts. The window is reduced to its essentials: frames of various sizes form the structural basis of the design. Classic window concepts are reinterpreted – shifted and overlaid, the frames create structure, insights, and curiosity, guiding visitors into the stand.

Choreography & Spatial Structure
The frame choreography surrounds the area while maintaining an inviting openness. Arrangement and sightlines conceptually and spatially connect all areas.

Materiality & Atmosphere
Inside, natural wood defines the atmosphere. Lamps, furniture, and exhibits reference traditional craftsmanship while creating a modern co-working space for communication.

Interactive Product Presentation
The rear exhibition wall encourages playful exploration of the product range. Fronts that appear graphic-like are drawers, containing products and information. Visitors can take them out and interact with them at a working table.

Brand Canopy & Symbolism
The striking brand canopy serves as a symbolic layer representing Eduard Kronenberg’s values: reliable, innovative, traditional, and modern. Together with the frames, it creates a brand presence that harmoniously unites contrasts.