Osram Opto Semiconductors | Showroom Regensburg

Showroom as an Experiential Space

Studio Bachmannkern designs the Osram OS showroom in Regensburg. The goal is to present Osram OS as a dynamic and innovative company and offer visitors an extraordinary, immersive experience.

Concept & Journey
The concept goes beyond mere design: the journey to the showroom is also staged. The “band of inspiration” serves as a guiding element. Five bands emerge from the wall at the entrance, leading visitors on an experiential journey. Starting evenly, they begin to swing differently, generating increasing dynamism. From the entrance through hallways and a light tunnel, visitors are guided directly to the heart – the showroom.

The Showroom
The showroom is not a conventional exhibition space but an immersive experience space. During the presentation, visitors are detached from time and space. The bands converge to form an elliptical room, reminiscent of a science-fiction movie set – unforgettable, dynamic, and inspiring.