ROSENTHAL | Flagship Store New York

Flagship Store in New York City

Studio Bachmannkern designs the location of the traditional brand Rosenthal in New York City. The flagship store is located on the first floor of Forty One Madison, near Madison Square Park. The 23-story building was designed by star architects Emery Roth & Sons. Around eighty renowned manufacturers of giftware, tableware, and household goods are represented with showrooms here.

Tradition Meets Innovation
Founded over 135 years ago, Rosenthal develops products distinguished by exceptional form, function, quality, and craftsmanship. As a cultural asset “made in Germany”, they continuously combine tradition with innovation and creativity.

Presentation & Staging
Studio Bachmannkern creates a unique presentation for the parent brand and its sub-brands, ensuring they stand out among diverse competitors. The goal is to make the brand’s uniqueness and perfection sustainably tangible for visitors.