AEG trusts Studio Bachmannkern for IFA

For its international appearance at IFA, the world's largest trade fair for consumer electronics and household appliances, the household appliance brand AEG, which belongs to the Swedish Electrolux Group-, chose Studio Bachmannkern. In a multi-stage pitch, the design specialists for Spatial Experience came out on top.

IFA 2023 will take place from September 1 to 5, 2023 on the grounds of Messe Berlin. On 3000m2 innovations and products of the brand AEG, as well as Electrolux will be presented. The company is focusing its communication with visitors to the show on providing its customers with an outstanding experience and living up to AEG's brand claim: "For those who expect more."

"We are excited to showcase an outstanding brand like AEG and its special products, where responsibility, sustainability and innovation are so extremely strong." For Dirk Bachmann-Kern, CCO and founder of Studio Bachmannkern, the brand claim "For all those who expect more" defines the standards for the design of the trade show presence. "On September 1, the curtain will fall."