Energy Efficiency and Experience Worlds
The dramaturgy guides visitors from the appreciative LED welcome gesture at the main entrance directly into the “Eco-Line” area, where the most energy-efficient new products are showcased.
Strolling Through Experience Zones
Visitors move through the Taste (kitchen), Wellbeing (cleaning and ventilation), and Care (washing and drying) areas. The premium atmosphere conveys attention to detail and appreciation.
Product Highlights & Abstracted Life Worlds
Key products are presented on polygonal, column-like structures at the center of each area. Each zone is accompanied by an abstracted life world, using spatial and decorative elements to create a unique environment beyond the usual trade fair setting.
Depth & Interaction
Product walls and exhibits provide detailed layers for exploration. Interactive elements complement the displays, aligning the booth design with visitor expectations and creating an exceptional brand experience.