At EuroShop, the leading international trade fair for retail and communication in the room, Studio Bachmannkern staged the traditional and innovative tile brand AGROB BUCHTAL under the motto "AS FAST AS YOUR BUSINESS". The focus was on the innovative DryTile dry laying system, which allows the tiles to be laid particularly quickly. The spatial idea transformed the stand into a sneaker store, where running shoes were presented on the tiles.
The tile brand AGROB BUCHTAL commissioned Studio Bachmannkern for the second time with the design, planning and implementation of their trade fair presentation, this time at the EuroShop in Düsseldorf. The trade show, which takes place every three years, is the leading global trade fair for shop design and furnishings and thus a central and relevant place for contact with customers, architects, planners and the professional world.
The focus of the 60 sqm stand in Hall 12 was the DryTile product line. The dry laying system for ceramic tiles significantly shortens construction times and can be walked on immediately. In addition, it is particularly sustainable due to the natural materials used.
Studio Bachmannkern staged the products in a stylised application. The entire stand had the impression of a high-quality sneaker store with running shoes, next to which the products of AGROB BUCHTAL were appropriately shown to advantage.
The long-distance effect was realised via two large tile reliefs with depicted runners. The trade fair motto "AS FAST AS YOUR BUSINESS" floated in three-dimensional letters in front of the scenery.
The stand developed into a popular photo motif for visitors. The exhibitor AGROB BUCHTAL was extremely satisfied with the response on the trade fair days.