Duravit promises to upgrade everyday life through the very special quality of stay in one of its design bathrooms with the claim "upgrade your everyday". In a social media campaign, the bathroom becomes a "living space" for special moments, the "you moments". Time and space are dissolved. This should be comprehensible through the stand architecture. On the meta-level, the boundaries of the space were dissolved by a semi-transparent envelope. And inside, in the "you places, the bathroom and its walls dissolved, bringing the outside in and the inside out. The different collections became a real spatial and immersive experience.
A very special place was created for each of the presented collections. Here one could experience special moments through architecture and design and immerse oneself in the central ideas of the claim and campaign. The "you places" were arranged in a "choreography", from which the stations of the "Brand Exchange" in the center emerged. There, brand themes were assigned to the individual "you places.
At the head end inside was a fragmented screen wall that transported brand messages. Integrated into this was a social media area and an interaction where visitors could write their own messages in a bathroom mirror that fogged up with media and use them as an image themselves on social media.
The spatial staging and the interactive or haptic exhibits took visitors to the stand on an experience journey.
