“Upgrade your everyday” as an Immersive Brand Experience
With the claim “upgrade your everyday”, Duravit promises to enhance everyday life through exceptional comfort in its design bathrooms. In a social media campaign, the bathroom becomes a “Living Space” for special “you moments” where time and space dissolve.
Architecture with a Meta Level
The stand architecture translates this vision spatially: a semi-transparent envelope dissolves the boundaries of the room. Inside – the “you places” – interior and exterior blend, and the bathroom architecture opens up into an immersive world. Each presented collection has its own special place where architecture and design bring the claim and campaign to life.
Choreography & Brand Exchange
The “you places” are arranged in a choreography that naturally leads to the “Brand Exchange” in the center, where brand themes are assigned to the respective “you places.”
Interactive Brand Experiences
At the head of the interior, a fragmented screen wall delivers brand messages. Integrated into it are a social media area and an interactive station where visitors can write their own messages onto a digitally “fogged” bathroom mirror and instantly share them on social media. The spatial staging, together with interactive and tactile exhibits, takes visitors on an Experience Journey through the Duravit brand.
