Driving Comfort in the Sky
As a premium brand, RECARO stands out with three core strengths: safety, quality, and outstanding design. The products inspire trust, deliver exceptional experiences, and excite – always with a strong focus on the customer. This philosophy shapes the design and visitor experience at AIX, the leading global trade fair for the aviation industry.
Architecture Inspired by Aviation
The booth design translates typical hangar structures into an architectural language. A striking geometric circle segment creates an inviting opening in the black perforated outer shell, which conveys both quality and safety. The perforated structure adds transparency, arouses curiosity, and frames views with precision.
Structure, Space, and Staging
Inside, structural frames organize the space while supporting the upper floor of the two-storey stand. Inserted cubes create individual product and communication areas. The spatial layout reflects different aircraft cabin classes, while the arrangement of seating solutions references the aisle configurations of narrow-body and wide-body aircraft.
Lightness, Sustainability, and Brand Experience
The stand communicates lightness and sustainability from every angle. The motto “Driving Comfort in the Sky” is transformed into a fully three-dimensional brand experience. In line with sustainability goals, the design and core elements are built for a five-year lifecycle with repeated use.
