As a premium brand, RECARO impresses with three core benefits: safety, quality, and ingenious design. The products foster trust, deliver a superior experience and inspire enthusiasm. However, all experiences must be customer centered. This is the benchmark for design and customer experience at this very special trade fair for the aviation industry.
The booth design is inspired by the world of aviation and offers an openminded invitation for a special experience. With architectural interpretations of typical hangar structures, the prominent geometric feature creates an inviting opening in the black, perforated outer shell. This design is also inspired by the ergonomic angles of aircraft seats and serves as the entry. Its perforated shell complements the quality and safety appearance and makes the design ingenious, because it combines the demands for a new transparent look and, at the same time, creates curiosity for what’s happening on the booth. Although inviting and interpreting the open mindedness of the brand, the glances are guided and where necessary were limited.
The interior is structured by frames, which also serve as a static construction for the upper floor of the two-story booth. Inserted cubes create individual product spaces and additional communication rooms. The requested division between the areas indicates the different classes in aircraft. The arrangement of the seating solutions by narrow-body and wide-body aircraft types was showcased inspired by the typicical aisles.
From near and far the RECARO Aircraft Seating booth reveals the message of lightweight and sustainability, while the motto “Driving Comfort in the Sky” becomes apparent as a three dimensional experience. Concerning sustainability, the design and crucial elements of the booth will be used for the next five years and possibly also at smaller trade shows.
