Volkswagen × IFA 2026. New spaces for mobility.
IFA 2026 marked a first for Volkswagen: the brand’s debut at Europe’s leading consumer technology show in Berlin.
For Studio Bachmannkern, it was the beginning of a new collaboration with Volkswagen and an opportunity to explore how automotive experience can translate into the world of consumer technology.
Across the IFA grounds, we developed and realized selected spatial touchpoints, each responding to its specific location, audience and context.
In the Sommergarten, the ID. Cross became part of the festival atmosphere – open, accessible and embedded in the experience of the event. At the north entrance, the ID. Polo took centre stage in a more dynamic setting that brought product, mobility and interaction together.
Rather than creating one central brand space, the concept was built as an experience ecosystem: a series of distinct spatial settings connecting brand, product and audience across different contexts.
The result: a new kind of automotive brand presence at IFA – more open, more experiential and closely connected to the culture of consumer technology.